Conversion - is a user action, representing the value to your business. For example, it could be a purchase, download applications, visit to your website, filling out a form or making an agreement. This name arose because in this case the client click converted - in other words, is converted - into a valuable action.
Conversion tracking helps you evaluate your campaign effectiveness profitability (ROI). These two indicators are important to evaluate the performance of any advertising campaign. The first indicator is a measure of how much the advertising campaign achieves its goals, and the second - how efficiently you spend your advertising budget.
To successfully manage conversion tracking requires only adding our pixel to the page fragment of HTML-code. It is necessary to insert a page that opens after the conversion. For example, a page with gratitude/confirmation for purchase.
Every time someone clicks on your ad on one of our network sites, a temporary file cookie is created on the users computer, it allows you to register a conversion when a visitor goes to the right page.
The configuration management for Traffic Force conversion tracking is performed at the level of groups of advertising campaigns. Changes to the conversion tracking setup can be on the following pages:
To enable conversion tracking for your campaigns groups you must enable in the «Enable Conversion Tracking».
Next, you need to fill in the following fields:
Once you complete the required fields and save the changes , you need to get the tracking code for conversion and place it on the landing page of your site . In order to get the code for conversion tracking , visit the following page:
Postback ping - a query that Traffic Force sends the URL you specified when registering conversions. This can be useful if you use your own tracking system for conversions or any other analytical software.
When specifying a URL to send requests , you can use the following markers for information on registered conversion :
For example , postback URL might look like this : http://my-site.com/conversions?camp = {CAMPAIGN} & group = {GROUP} & ad = {AD}
Traffic Force supports conversion registration by server-to-server calls. This will allow you to use your own conversion tracking system for registering Conversion in Traffic Force.
Conversion method for registering server-to-server calls , your system must send a request to URL: http://delivery.trafficforce.com/conv.php?click_id = <STORED_CLICK_ID>
When sending a request to this URL, token '<STORED_CLICK_ID>' should be replaced with an identifier of a click on the advertisements that led to conversion.
To obtain an ID, you need to click to add a special token '{CLICK_ID}' click url in your ads. For example , click url of your ad may appear as follows : http://my-site.com/?click = {CLICK_ID}
When someone clicks the ad, a marker will be replaced with the actual value and will be moved to: http://my-site.com/?click=345jjld34iod324234.123545
Your system should remember this ID and pass it back when you register a conversion. Conversions will update in Traffic Force and all stats will be adjusted to show ROI.